70% OFF Today

Buy 2 Save 15%, Buy 3 Save 20%

4.9 Based on 4,673 reviews

Alba | Elegant Floral Ruched Wrap Midi Dress

$79.95 USD

~~$390.00 USD~~ $79.95 USD

Free UPS Shipping

30-Day Money Back Guarantee

Buy 2 Save 15%, Buy 3 Save 20%

Size S/US 2-4 M/US 6-8 L/US 10 XL/US 12 2XL/US 14

Almost Sold Out

WHAT MAKES US UNIQUE? Made in limited quantities. Designed to support confidence, comfort, and real bodies. Due to the increased demand during our moving sale, only a few items are currently available. If you can still click 'Add to cart', its still available.

TIMELESS ELEGANCE WITH A ROMANTIC TOUCH

This elegant midi dress inspired by vintage style is designed for women who want to look exceptional without sacrificing comfort. The lightweight fabric beautifully drapes over the silhouette, giving the whole look a subtle, flowing movement and a feeling of lightness throughout the day.

A warm base in an ivory shade, adorned with a delicate floral pattern in soft pink tones, creates an incredibly feminine and luxurious effect. This is a dress that highlights natural shapes and makes you feel confident—regardless of the occasion.

Why You'll Love It

✅ Lightweight and breathable fabric ensuring comfort all day long
✅ Wrap cut that beautifully accentuates the silhouette
✅ Subtle gathers at the waist that shape the figure
✅ Feminine ruffled sleeves adding lightness and elegance
✅ Midi length with a flared cut – perfect for any occasion

Styling tip: Pair with delicate sandals and minimalist jewelry for an elegant, light daytime look, or add heels and a clutch for an evening outing.

Size chart: (inches/cm)

Size	US Size	Bust (in/cm)	Waist (in/cm)	Hip (in/cm)	Length (in/cm)
S	2-4	35.4" / 90cm	28.3" / 72cm	38.6" / 98cm	37.4" / 95cm
M	6-8	37.4" / 95cm	30.3" / 77cm	40.6" / 103cm	37.8" / 96cm
L	10	39.4" / 100cm	32.3" / 82cm	42.5" / 108cm	38.2" / 97cm
XL	12	41.3" / 105cm	34.3" / 87cm	44.5" / 113cm	38.6" / 98cm
XXL	14	43.3" / 110cm	36.2" / 92cm	46.5" / 118cm	39.0" / 99cm

Shipping & Delivery

Please allow 1-3 business days for order processing and 7-10 business days for shipping within the US. If we are shipping internationally, please allow 10-14 business days for shipping.

Have questions about your delivery? Our support team is here to help anytime.

support@truecomfortboutique.com

Money Back Guarantee

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know within 30 days and we'll do our best to work with you to make it right. We offer exchanges and returns to ensure you get exactly what you need.

24/7 Customer Service

24/7 Customer Support
Need assistance? We're always available. Contact us anytime and our team will be happy to help.

support@truecomfortboutique.com

Loved by 50,000+ American Women

More than 50,000 customers trust Helen & Mary, with an average rating of 4.8 out of 5 stars. Your satisfaction and confidence mean everything to us.

View full details

What customers say about us

★

The midnight blue maxi dress was absolutely stunning and the sizing was spot on. Helen & Mary finally made me feel like fashion is designed for women like me!

Jennifer R.

Chicago, IL

★

Mary found me a navy midi dress that actually fit my shape perfectly. The sandals I bought are the most comfortable I've owned in years.

Sophia R

Los Angeles, CA

★

The striped linen sundress is my new go-to for hot Florida days — breezy, cute, and arrived so fast. The only thing I'd change is deeper pockets, but I'll definitely be back for more!

Danielle K.

Tampa, FL

★

Walked in for a birthday outfit and left with a linen dress and sandals I wear constantly. Helen and Mary make you feel like family every single time. Truly irreplaceable.

Barbara T.

Seattle, WA

★

"The floral wrap dress I ordered fit perfectly and the fabric feels luxurious for the price. I've already received so many compliments and can't wait to order again!"

Sarah M.

Austin, TX

★

Helen picked out a floral wrap dress for me that I wore all summer long. Grabbed a pair of sandals on the same visit, still my favorite pair three years later. These ladies just get it.

Lara M.

Chicago, IL

Our Guarantee

We’re entering a new chapter at True Comfort Boutique.

Because of your support, we’re moving to a bigger space and expanding worldwide — while staying true to what made us special.

If your dress isn’t exactly what you hoped for, you can return it within 30 days, no questions asked.

True Comfort Boutique 🤍

FAQs

Do you offer free shipping?

Yes shipping is free to USA

How can I make sure it will fit me properly?

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the chart to a similar item you already own.

If you’re in between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our support team is happy to help you choose the right size!

How long does shipping take?

Orders are typically processed within 3 business days after being placed.

How do I track my order?

Once your order is confirmed, you will receive an email with your order number. To track your order, simply visit our Order Tracking page and enter your order number or email address.

I have an issue with my order. How can I contact you?

If you experience any issues or have questions, email us at support@helenandmary.com

Fast, Reliable Fulfillment

Orders are processed promptly and shipped with care to ensure a smooth, reliable delivery experience.

Easy Returns

We offer a 30-day hassle-free return policy, giving you plenty of time to make sure your purchase is just right.

Customer Service

We're always here to help. If you have any questions, our team is ready to assist you every step of the way.

Alba | Elegant Floral Ruched Wrap Midi Dress

Alba | Elegant Floral Ruched Wrap Midi Dress